BECOME A FRANCHISE PARTNER

We are the World's Largest Family Entertainment Chain

About The Brand: Special Formula for Fun & Success

For over 40 years, Chuck E. Cheese’s has grown into the world’s recognized leader of family entertainment restaurants for millions of families and the place “Where A Kid Can Be A Kid.” With over 615 worldwide locations, Chuck E. Cheese’s brings kids and adults together in a safe, clean and wholesome environment to create lifelong memories of fun for everyday occasions, birthday parties, school field trips and play groups. Chuck E. Cheese’s is looking to expand globally and bring this unique and profitable concept to families around the world. 

Our business model has been carefully created to offer lasting bonding experiences. It’s a formula that works to spread joy while bringing in profits. We’re the largest kid-friendly entertainment chain with minimal global competition.

 

Over 40 Years of Proven Operating Success & Over 600 Locations

Chuck E. Cheese’s was founded in 1977 and has quickly risen to the top in family dining and entertainment. With over 600 locations around the world, there isn’t a better family fun center franchise around.

This is an industry that has undergone a rapid evolution, and Chuck E. Cheese’s is leading the way to serve new generations. We’re not just an arcade franchise – we’re a forward-thinking franchise of family fun centers that’s consistently raising the bar for new generations. Higher quality food for more health-conscious parents. New games that help foster important developmental skills. And seamless online experiences that makes event planning easier than ever for parents and school faculty.

All this adds up to an amazing restaurant franchise opportunity!

Inquire About Starting A Chuck E Cheeseā€™s Family Entertainment Center Franchise in Your Country

International Franchising Opportunities

Outside of Chuck E. Cheese at night

The growth of the brand is growing globally. We’re now opening indoor amusement franchises worldwide, including markets in Asia, South America, and the Middle-East. And yes, we’ve modified our concept to cater to local cultures and customs. 

 

 

Outside of Chuck E. Cheese at night
Group of people with Chuck E. characters

You may be wondering, “are family entertainment centers profitable?” We’ve proved they work in America and across the world with over 1 million Chuck E. Cheese’s birthday parties thrown every year. We have an established formula that works. When you sign on with our kids party franchise, everything is already in place to offer success, including a world-class support team.

Testimonials

"Chuck E. Cheese’s has been a great addition to our portfolio and we have been very profitable with the brand. The corporate international franchise team is engaged and willing to adapt  the brand to local market needs, which creates a truly profitable model. We are in the process of acquiring more territory for future development in other countries.”

 

-Talal Azhari, General Manager Unique Hospitality Saudi Arabia
Unique Hospitality has been a Chuck E. Cheese’s franchise partner since 2012 and is developing in Egypt and Saudi Arabia.

 

“In addition the brand being a great investment and way to diversify our business holdings, it really gives an opportunity to connect with the communities and guests where we have stores. We have implemented ongoing and evolving operational initiatives like creating unique Magic Moments for our guests to connect emotionally with the brand and drive loyalty and repeat business. Chuck E. Cheese is really a brand that you can feel good about as an owner as we are providing lifelong memories to the families of Mexico.

- Miguel Brunell- Director Strategic Planning CEC FranquiciasCEC Franquicias has been one of Chuck E. Cheese’s franchise partner in Mexico since 2011

“We are pleased with how the brand is continuously innovating and evolving to meet the needs of families worldwide including a great remodeled store design that we are implementing into our stores and the introduction of All You Can Play games, which has a been a game changer in the entertainment industry. The brand has also allowed us to implement tropicalized innovations that resonate within the local market. Also, the brand provides a clear design guidelines and a defined process for us getting local vendors approved, which lowers our new store CAPEX and improves our ROI. We are happy with the level of support we receive from the Chuck E. Cheese team and are excited to be growing with the brand internationally. Through Chuck E. Cheese we have also been able to create long lasting memories and smiles for the millions of children and families that have visited us since we began this wonderful journey.”

- Carlos Gil - Managing Director ITICEC
ITICEC has been one of Chuck E. Cheese’s franchise partners in Mexico since 2012

Chuck E. jumping for joy

Is a Family Entertainment Center Franchise Right For You?

Our Qualifications

To maintain our brand’s reputation, we ask that potential franchise owners meet the following:

  • Must be a resident of country to be developed and have knowledge of operating businesses including local regulations, real estate, and local cultures
  • A passion for the brand, commitment and a drive to succeed
  • Strong Leadership skills
  • Strong business and financial acumen
  • Good interpersonal and administrative skills
  • An entrepreneurial mindset
  • Capital to grow:
  • Our minimum financial requirements are that potential franchise partners have a minumum of $800,000 in liquid assets that they can invest into each Chuck E. Cheese’s they develop
    • If you would like to open 1-5 stores, it would require $800,000- $ 4 million in liquid assets to be invested in Chuck E Cheese’s.
    • If you would like to open 6-10 stores, it would require $4- $8 million in liquid assets to invested in Chuck E. Cheese’s
    • If you would like to open 11 or more stores, it would require $8.8 million in liquid assets to be invested in Chuck E. Cheese’s

 

Franchise Application Process

As we continually receive a high volume of interest around the world, the application process is a way to see if there is a partnership fit to achieve exponential success in your region.

Step 1: CEC Entertainment Application Form

Step 2: Application Review

Step 3: Introductory Telephone conversation- Our franchise recruitment team will contact you for an initial phone call. During this call, we will discuss your application and provide guidance regarding business strategy, site selection, and store specific information

Step 4: Schedule a Discovery Day visit- This will be hosted in our Corporate headquarters in Dallas, TX

Step 5: Sign LOI : Letter of Intent will be signed to capture the broad terms of the deal for the Development agreement

Step 6: Develop detailed business plan and strategy for market for alignment with Chuck E. Cheese’s

Step 7: Signing of Development agreement for region.

Step 8: Welcome to the Chuck E. Cheese’s franchise family- Initiate market mapping and real estate search process

Our History & Founding Story

Did you know Chuck E. Cheese’s was actually founded during the rise of video games? After co-founding the revolutionary video game company, Atari, Nolan Bushnell partnered with Gene Landum to found Chuck E. Cheese’s.

 

Their mission was simple, and perhaps best put by Bushnell himself: “There’s a vanishingly small number of places where parents and children can have a fun night.” Combining pizza that could be made in just 20 minutes with a room full of family-friendly games, Chuck E. Cheese’s was born. In 1977, during their first year in business, the franchise opened 50 stores across the US. And the rest is history.

Frequently Asked Questions

International Franchising

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    Numerous factors go into what makes a successful Chuck E. Cheese’s site, but most successful sites all are located in areas with:

    • An affinity for US brands
    • A lack of a family entertainment options like Chuck E. Cheese’s
    • An urbanized population of kids and families who can afford Chuck E. Cheese’s

     

     

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The size of an international Chuck E. Cheese’s varies by market, location type and real estate availability, but typically range from 1,000 M2 to 1,400 M2 and has 55-85 arcade style games. 
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This information will be included in the franchise informational packet after the application review.
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Chuck E. Cheese has a monthly royalty rate of  5% sales and a monthly marketing and entertainment contribution of 0.75% of sales.
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Minimum liquidity of $1.5 million and a net worth of $2.5 million to be dedicated to the Chuck E. Cheese investment.

 We offer 3 investment options: 

  1.        Opening 1-5 stores would require a minimum of $2.5-$3.5 million USD net worth and $1.5-2.5 million liquidity
  2.        Opening 5 to 15 stores would require a minimum of $4.5- $ 7 million USD net worth and $3.5 million- $5.5 million liquidity USD
  3.        Opening 15 to 25 stores would require a minimum of $7 million- $12 million USD in net worth and $5.5 million USD to $9 million liquidity USD
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Chuck E. Cheese does not offer financing, but options for financing include bank loans or bringing on additional equity partners.

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No, there is not a limit to the number of partners as long as one of the partners has a voting majority of the share and all of the partners clear the Patriot Act background checks as required by US law.
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Yes, you can have other businesses and many of our franchisees have Chuck E. Cheese as a way of diversifying their business portfolio.

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Yes, Chuck E. Cheese will work closely with you and assist you and your team on market mapping, real estate and site selection, lease negotiation, and project management support for your new store.
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We would like our partners to have proven success running businesses in their market, but their background does not necessarily need to be in restaurants or entertainment.
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Chuck E. Cheese has an international team with extensive leadership and business experience exporting US brands to most regions of the world.
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Chuck E. Cheese offers ongoing hands-on support in the following areas: real estate, site selection, architecture, market mapping, lease terms, project management, supply chain, menu, pricing, operations, ongoing training, marketing, advertising, games support/ buying, content creation, and financial analysis.
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Chuck E. Cheese provides ongoing operational and marketing support to make sure that stores are run efficiently and profitably. We work closely with you and your operations team to overcome any issues regarding the operations of the store.
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Chuck E. Cheese provides ongoing marketing support in the form of marketing strategy, sales strategy, menu and pricing consultation, advertising support, advertising materials, and ongoing support for your local marketing team and agencies.
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Chuck E. Cheese as a brand is at the forefront of technological innovations in the entertainment industry and as a franchise partner, cost savings and innovations are passed on to our franchise partners. 
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